Círculos de Sabor is a social impact initiative that helps traditional Mexican cooks turn their knowledge into their own culinary experiences. Mexico Foodie Tours is a strategic ally of the project, alongside the Conservatorio de la Cultura Gastronómica Mexicana, IPADE Business School and Airbnb. Here’s what Mexican food media are saying about it.
A look at the 12-step methodology that turns the ancestral knowledge of Mexico’s cocineras tradicionales into profitable, sustainable culinary experiences, backed by the Conservatorio de la Cultura Gastronómica Mexicana, IPADE Business School, Mexico Foodie Tours and Airbnb.
“The true guardians of sazón: traditional cooks.”


A guide to the three culinary experiences created by the Círculos de Sabor finalists, from Hñähñú cooking in Hidalgo to chinampa cuisine in Xochimilco and native corn in Mexico City’s Historic Center.
“The key is not to invent narratives or strip the cooks of their essence.”
Explore the experiences: Xochimilco Fire, Corn & Mole · Historic Center Cooking Class & Mezcal

Profiles of Mariela Gutiérrez, María del Rosario Sandoval Romero and Rocío Guadarrama, this year’s Círculos de Sabor winners, and the experiences each one designed around her family’s culinary heritage.
“More than traditional cooks, leaders of culinary tourism.”


An in-depth feature on the research behind Círculos de Sabor, its 12-step framework for designing experiences with traditional cooks, and its presentation at the World Forum of Mexican Gastronomy in Úbeda, Spain.
“Who do we want to keep cooking it?”


Coverage of the Círculos de Sabor presentation at IPADE Business School, covering its 12-step methodology for designing experiences with traditional cooks and the first-place award to Mariela Gutiérrez, a cocinera tradicional from Santiago de Anaya, Hidalgo.
“Cultural preservation, economic development, women’s leadership and sustainable tourism.”

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