Círculos de Sabor

in the Press

Traditional Cooks as Leaders of Culinary Tourism

Círculos de Sabor is a social impact initiative that helps traditional Mexican cooks turn their knowledge into their own culinary experiences. Mexico Foodie Tours is a strategic ally of the project, alongside the Conservatorio de la Cultura Gastronómica Mexicana, IPADE Business School and Airbnb. Here’s what Mexican food media are saying about it.

El Universal logo
El Universal (Menú) · September 2026

Círculos de Sabor: The Project Empowering Traditional Cooks

A look at the 12-step methodology that turns the ancestral knowledge of Mexico’s cocineras tradicionales into profitable, sustainable culinary experiences, backed by the Conservatorio de la Cultura Gastronómica Mexicana, IPADE Business School, Mexico Foodie Tours and Airbnb.

“The true guardians of sazón: traditional cooks.”

Mexican dishes including tacos, nachos and guacamole on a talavera tile table
Food & Pleasure logo
Food & Pleasure · October 1, 2026

3 Experiences In or Near Mexico City Where Traditional Cooks Teach You Real Mexican Cooking

A guide to the three culinary experiences created by the Círculos de Sabor finalists, from Hñähñú cooking in Hidalgo to chinampa cuisine in Xochimilco and native corn in Mexico City’s Historic Center.

“The key is not to invent narratives or strip the cooks of their essence.”

Explore the experiences: Xochimilco Fire, Corn & Mole · Historic Center Cooking Class & Mezcal

Travelers making blue corn tortillas with traditional cooks at a Círculos de Sabor culinary experience
Animal Gourmet logo
Animal Gourmet · October 8, 2026

3 Culinary Experiences by Traditional Mexican Cooks to Discover in 2026

Profiles of Mariela Gutiérrez, María del Rosario Sandoval Romero and Rocío Guadarrama, this year’s Círculos de Sabor winners, and the experiences each one designed around her family’s culinary heritage.

“More than traditional cooks, leaders of culinary tourism.” 

Traditional Mexican cook in her kitchen, Círculos de Sabor
La Gula logo
La Gula · October 6, 2026

Círculos de Sabor: From Mexico's Traditional Kitchens to a New Model of Food Tourism

An in-depth feature on the research behind Círculos de Sabor, its 12-step framework for designing experiences with traditional cooks, and its presentation at the World Forum of Mexican Gastronomy in Úbeda, Spain.

“Who do we want to keep cooking it?”

Círculos de Sabor winners receiving their awards at IPADE Business School
Inversión Turística logo
Inversión Turística · September 22, 2026

Círculos de Sabor Proposes Traditional Cooks as a Model for Culinary Tourism

Coverage of the Círculos de Sabor presentation at IPADE Business School, covering its 12-step methodology for designing experiences with traditional cooks and the first-place award to Mariela Gutiérrez, a cocinera tradicional from Santiago de Anaya, Hidalgo.

“Cultural preservation, economic development, women’s leadership and sustainable tourism.” 

Círculos de Sabor award ceremony at IPADE Business School, Mexico City

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