Ethical Tourism:

Círculos de Sabor

Círculos de Sabor logo

From traditional cooks to culinary tourism leaders

Behind every traditional recipe is a woman who safeguards centuries of culture. Círculos de Sabor turns that culinary heritage into real opportunity: we professionalize Mexico’s cocineras tradicionales and connect them with travelers seeking authentic food experiences, creating sustainable income while preserving the living gastronomy of Mexico.

The challenge:

In 2010, UNESCO recognized Mexican gastronomy as Intangible Cultural Heritage of Humanity. Yet much of the value it generates never reaches the traditional cooks who preserve this heritage in their communities.

Meanwhile, today’s travelers increasingly seek authentic, human, and culturally immersive food experiences. The opportunity is to connect both worlds.

An elderly woman in a purple blouse shapes yellow wax by hand, sitting by a brick wall with wax figures and flowers—offering a glimpse into the artistry celebrated on Mexico Foodie Tours for an authentic culinary experience.
Traditional Maya cook in an embroidered Yucatecan hipil shaping fresh masa tortillas by hand on a Yucatán food tour by Mexico Foodie Tours

Social impact meets culinary tourism

Círculos de Sabor turns traditional women cooks into leaders of authentic culinary experiences, generating sustainable income while preserving Mexico’s living food heritage. For generations, these women have safeguarded the recipes, techniques, and stories that earned Mexican gastronomy its recognition as Intangible Cultural Heritage of Humanity — yet rarely have they shared in the economic value that heritage creates. Our program is built to change that.

We professionalize Mexico’s cocineras tradicionales through hands-on workshops, one-on-one mentorship, and the design of immersive food tour experiences, equipping them with the business, hospitality, and storytelling skills to lead their own offerings.

Participants also gain access to dedicated spaces in Mexico City, where they host culinary workshops and tastings for national and international visitors — even when they travel from other regions of the country, giving recipes rooted far beyond the capital a place to be shared and celebrated.

Four goals: one shared purpose

Cultural Heritage

Preserve and pass on traditional culinary knowledge.

Economic development

Create new income streams through culinary tourism.

Women's leadership

Empower women as cultural ambassadors and entrepreneurs.

Sustainable tourism

Connect travelers with authentic, high-impact experiences.

A person’s hands grind ingredients on a stone surface, capturing the essence of an authentic food tour with vibrant flower petals and a yellow background visible.

How can I support Círculos de Sabor?

Travelers — Find food experiences that truly connect you with the people preserving Mexico’s living culinary heritage. See our tours

Tour operators — Develop authentic experiences alongside traditional women cooks and bring their knowledge to a wider audience.

Institutions & governments — Drive the funding, training, and investment that integrate traditional cooks into culinary tourism with dignity and professionalism.

Strategic partners who make it possible

IPADE-logo

IPADE Business School

Business mentorship and strategic guidance for sustainable models.

Logo for "Mexico Foodie Tours" with a chili pepper replacing the "I" in "Mexico." The brown text and rectangular border capture the essence of an authentic food tour, promising a true culinary experience.

Mexico Foodie Tours

Culinary experience design, tourism commercialization, and connection with travelers.

Airbnb logo featuring a stylized "A" symbol on the left and the word "airbnb" in lowercase black letters on the right—perfect for those seeking authentic food tours or a memorable culinary experience.

AirBnB

Host network and distribution platform for authentic, high-impact experiences.

Airbnb logo featuring a stylized "A" symbol on the left and the word "airbnb" in lowercase black letters on the right—perfect for those seeking authentic food tours or a memorable culinary experience.

Helado Digital

Digital marketing, storytelling, and impact communication.

Sign up to our newsletter

Get updates to special deals and exclusive offers!